Introducing Archie: The Always-On Demo Agent
What if every prospect who clicked “Book a Demo” could actually get one, right then and there? No waiting. No scheduling. No lost momentum. That's exactly what we built.
Click → Demo in 60 seconds
24/7. Weekends. Holidays. 3am.
Every “Book a Demo” Button Is a Leaky Bucket
Here's a scene that plays out thousands of times a day across SaaS companies everywhere: A prospect finds your product. They're intrigued, maybe even excited. They click “Book a Demo.”
And then... they wait. Three days. Sometimes a week. By the time that calendar invite finally arrives, the momentum is gone. They've moved on. They've forgotten why they were excited in the first place. Or worse, they've already talked to your competitor.
We've all been on the other side of this too. That moment when you're genuinely interested in a product, ready to learn more, and the best they can offer is “How about next Tuesday at 2pm?”
The math is brutal:
- →Prospect clicks “Book Demo” → waits 3-7 days → intent dies
- →SDRs are expensive and can only handle so many demos per week
- →Buyers want information now, not next Tuesday
The gap between “I want to learn about this” and “I get to actually see it” is where deals go to die. It's a problem hiding in plain sight, and it's been that way for years because there wasn't really an alternative.
A Personal Note
Why I built this
I've spent years creating demos. As a Product Manager at Google Cloud, I was constantly building and delivering product demos. Later, as a founder of Tough Tongue AI, the demo rate just shot up: prospects across geographies, calls spanning time zones, being up at odd hours to accommodate someone in Europe or Asia.
What bothered me most was the missed opportunities. Someone would request a demo, and by the time we could schedule it for the next day or the following week, the moment had passed. I'd feel genuinely bad knowing I never got the chance to explain what we built, to show them why it mattered.
But building Voice AI products over the past year also showed me something: agents have gotten remarkably good. Good enough that we started using an internal demo tool to send product walkthroughs to customers. It worked. And that's when it clicked: what if this wasn't just an internal tool?
What If the Demo Just... Happened?
That's the question we kept asking ourselves. Not “how do we make scheduling easier” (plenty of tools do that). But what if we eliminated the wait entirely?
Archie is an AI agent that joins Google Meet or Zoom and gives personalized product demos. Instantly. A prospect requests a demo, and within 60 seconds, they're in a call with an AI that can walk them through your product: using actual slides, navigating a browser, answering questions in real-time.
60 Seconds
From click to call
Real Demos
Slides, browser, tools
24/7
Weekends, holidays, 3am
Say “skip to pricing,” and it jumps to that slide. Ask a specific question about integrations, and it pulls up the relevant information. It's the demo experience prospects actually want, delivered the moment they want it.
See It In Action
Watch our AI agent join a Google Meet call, present slides, handle interruptions, and deliver a personalized demo, all autonomously.
How It Actually Works
The magic is in making something complex feel effortless. Under the hood, there's a lot going on, but from the prospect's perspective, it just works.
Prospect requests a demo
They click your demo button, same as always. No new behavior required.
AI agent joins the call
Within 60 seconds, Archie joins Google Meet or Zoom, ready to present.
Personalized, interactive demo
Uses your slides, navigates browsers, responds to questions and interruptions naturally.
CRM sync & handoff
Everything gets logged automatically. Your team picks up with full context.
The AI integrates with your CRM data too, so it knows who it's talking to. If someone from a Fortune 500 company requests a demo, the agent can tailor the conversation accordingly. Company size, industry, previous interactions: it's all there.
The Real Magic: What Happens After the Demo
Here's where things get interesting. And honestly, where the long-term value really lives.
Every AI demo captures something precious: implicit data. What questions do prospects actually ask? Which slides get engagement versus skipped? What objections come up, and how are they handled? Where do demos fail, and why?
No CRM entry required. No rep trying to remember what happened three calls ago. It's all captured automatically, and over time, it builds into what we call a Context Graph, a living map of buyer behavior.
The Flywheel Effect
Each demo makes the next one better. The AI learns what works, what doesn't, and adapts.
Patterns emerge that humans miss. Top blockers. The “aha moment” that seals deals. Common objection sequences.
Human reps get smarter follow-up. Instead of generic “checking in,” they know exactly what to address.
Compounding intelligence. Integrate with CRM, product launches, win/loss data. The system keeps learning.
This is the part that's hard to replicate. The more demos Archie runs, the more it understands about how people actually buy your product. That knowledge doesn't walk out the door when an SDR leaves. It compounds.
Think about it: after a thousand demos, you'll know exactly which features matter to which buyer personas, which objections come up at which stage, and what the real “aha moment” looks like for your product. That's intelligence most companies never get because it's trapped in individual reps' heads.
Why This Is Possible Now (and Wasn't Before)
A fair question. If this is such an obvious problem, why hasn't someone solved it already?
The honest answer: the technology wasn't there. But three things have changed, and they've changed fast.
Voice AI hit production quality
Sub-500ms latency. Natural interruption handling. Voice that doesn't sound like a robot reading a script. This was science fiction two years ago.
Models can actually reason
Navigate slides. Use browser tools. Maintain context across a conversation. These aren't parlor tricks anymore. They're reliable enough for production.
Buyers expect instant
Ecommerce trained everyone to expect things immediately. Waiting a week for a demo feels increasingly... broken. Buyer patience has evaporated.
The convergence is real. What seemed impractical 18 months ago is now not just possible, it works. And the gap between what buyers expect and what most companies offer is only getting wider.
Questions You're Probably Asking
Q: “Won't an AI demo feel like a chatbot gimmick?”
This is the skepticism we hear most, and honestly, it's fair. Website chatbots have trained everyone to expect frustrating, limited interactions.
But there's a fundamental difference: Archie is giving value first. It's clicking through your actual product, showing exact steps, answering questions based on deep research about the buyer's context. That creates trust, which earns the right to ask qualifying questions later.
Chatbots feel like gatekeepers. They extract before they give. An AI that actually delivers a useful demo? That's a different animal entirely.
Q: “What about complex demos that require custom setup or sandbox access?”
We're not pretending AI can handle everything, at least not yet. Deeply consultative demos with custom pricing discussions or sandbox environments? Those still need humans.
Our focus right now is on repeatable, slides-and-browser-based demos. The kind where 80% of the questions are the same across prospects. For edge cases, Archie escalates to your human reps, with full context of what was already covered.
Q: “Some prospects prefer watching a video or talking to a human. What about them?”
Totally valid. Not everyone wants to jump on a call, even an instant one. That's why we're not replacing your other options. “Watch demo,” “Call us,” “Speak to human”: keep those. Archie is for the prospects who do want an immersive, interactive experience and want it now.
The difference: instead of making them wait, you're giving them options. And the option to talk to an AI immediately is one nobody else is offering.
Who This Is For
Right now, Archie works best for a specific type of company:
- PLG SaaS companies with inbound demo traffic, especially in the $5-50K ACV range
- Developer tools and infrastructure products where buyers are comfortable with AI and async experiences
- Products with repeatable demos: if your demo is mostly the same across prospects, you're a perfect fit
If your demo typically involves deep customization, sandbox setup, or enterprise-specific pricing negotiations, we're probably not the right fit yet. But if you have a steady stream of inbound leads waiting for demos, and you're losing them to the calendar gap, this is exactly what we built for.
Ready to Stop Losing Leads to the Calendar?
See Archie in action. Let's chat about how this could work for your team.
We've spent a lot of time thinking about why demos work the way they do, and honestly, a lot of it is just inertia. “That's how it's always been done.” But buyer expectations have changed. The tools have changed. And now, finally, the demo experience can change too.
We're just getting started. There's a lot more to build: context graph dashboards, self-improving demo flows, deeper CRM integrations. But the core is here: an AI that can join your calls and give great demos, 24/7. That alone changes the game.
Ajitesh Abhishek
CEO, Archie